Air New Zealand – Head of Safety Videos
Air New Zealand’s It’s Kiwi Safety video was polarising – to put it mildly. But before the airline pulled it from its aircrafts, we were briefed to create a social post that acknowledged the strong opinions that people had about the video.
We wrote a humorous job ad for a new Head of Safety Videos at Air New Zealand. This simple social response got a huge amount of attention and was picked up by every major publication in New Zealand.
